Magpie Coffee Roasters: small-batch Reno roasting and seasonal Pica Pica blend.
Magpie's Pica Pica Seasonal Blend carries the bird theme into the coffee bag. The Reno roaster's current online coffee collection features that blend, while its Wells Avenue presence connects the roasting business with people buying coffee locally.
From a garage to Wells Avenue
Local reporting traces Magpie to a garage operation begun by Mark Hirose and Matt Sewell in 2011. The business opened its South Wells Avenue shop in 2015. Hirose was described as handling the day-to-day operation, and an independent company listing continues to identify him with the business.
Magpie's own account emphasizes small-batch roasting and direct relationships with farmers and producers. The aim is to connect the finished coffee with the people and places responsible for growing it, rather than treat origin as an incidental label.
Roasted and brewed in Reno
The company presents itself as both a roasting and brewing business. A cafe visit offers one way to encounter its coffee, while the online store provides another route for someone buying beans for home.
Pica Pica combines rotating seasonal coffees around a target flavor profile. Magpie describes notes of cola, roasted almond and dark chocolate, and recommends it for espresso or drip brewing, with or without milk. The product is offered in smaller retail bags and five-pound bags.
Those wholesale contacts extend the business beyond individual retail purchases. A company interested in serving Magpie can discuss a supply relationship directly, while a home brewer can order from the current coffee selection.
Online coffee orders are roasted to order and sold as whole beans, with the roast date stamped on each bag. Magpie publishes a weekly roasting and shipping schedule and says orders leave within 48 hours of roasting. Its wholesale page directs prospective partners to Mark, connecting that part of the business directly with its cofounder.
Contact Magpie Coffee Roasters
1715 S Wells Avenue, Reno, NV 89502
Business website
775-391-0102
Researched October 1, 2026. Source 1; Source 2; Source 3; Source 4; Source 5. This is an independent directory listing, not a claim that the owner has joined or installed a badge. For corrections or removal, contact Cody. Listings are free; badges are optional.
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